Zero Gravity

Creative Strategy
Writer
Producer

(return to Portfolio Samples section)
(return to Zero Gravity home page)

Selected Bruce's Radio Spots

Bruce's Furniture has been a Zero Gravity client since the early 90's. The campaign was designed to position Bruce's, a furniture store outside of Duncannon, Pennsylvania as a low price/ high value furniture store. Over 40 spots have aired in the Bruce's series, all written and produced by Zero Gravity. We took a potential disadvantage--its relatively remote location--and promoted it as "worth the trip," using the recurring phrase "a twenty minute drive in the country can save you a lot of money."

The spots are a continuing series, that feature a woman (Annie) telling a story, usually featuring her sister-in-law (Brenda) and always somehow involving Bruce's furniture.

The Zero Gravity promotional CD-ROM contains a large number of Bruce's scripts as well as digitized commercials for playback in your media player. To request a copy of the CD, call us at 717-975-8705 or e-mail us.

Click on one of the spot titles below to jump to its script.

Trashed

Yesterday, I'm running way late for work. I glance out the window--and there's my sister-in-law with our garbage cans open and trash flying everywhere.

So I open up the window and go "Hi Brenda."

She jumps about a mile. "Oh Hi..." she says, "uh-- thought you'd be at work."

"What's going on?" I say.

"Oh, I was just--driving by, and I noticed--that--the wind had blown the lids off your trash cans."

And I say, "Oh, you know for a minute there, it looked like you were going through our trash."

"Me, going through trash?"

"I thought maybe you were, oh, trying to find out the name of that furniture store."

"Furniture store?" she says.

"Remember? Don and I stumbled across it while driving in the country. The place that has quality brand names like Berkline, Bassett, Schweiger for less than the Harrisburg stores."

"Oh, yes," she says, "something Furniture, wasn't it?"

She's so subtle. "Yeah. Hey, thanks for helping with the cans and all, but I'm really late." And I slam the window shut, leaving her up to her high heels in trash, and still without a clue about Bruce's Furniture.

ANNC: A twenty minute drive into the country can save you a lot of money. Just follow the signs from Duncannon exit to Bruce's Furniture.

(return to top)

Hypnotism

Yesterday, my sister-in-law comes over to show me this new pendant she got and starts swinging it in front of my face. "Look," she says, "It's very relaxing."

And I say "yes, relaxing."

She keeps swinging and says. "I'm so glad we're family."

"Yes, family," I hear myself say.

"And families share secrets don't they?"

Then I get it: she's trying to find out about Bruce's Furniture.

So I say "Secrets... the secret is in the pendant."

"It is?" she says and looks at it.

"Yes," I say as I reach up and start swinging it in front of her face. "What was it you wanted to know?"

"The furniture place..." she says.

"Oh, you mean the one we found on our drive in the country: where they have quality brand names like Berkline, Bassett, Schweiger for less than the Harrisburg stores?"

"Yes,"

"Well, Brenda it's called Bruce's Furniture. Bruce's. Got it?"

"Yes, Bruce's."

"Good. Now when I count to three you'll wake up and feel fine except that you'll have an overwhelming urge to rake up our leaves, and you won't be able to remember Bruce's Furniture."

ANNC: A twenty minute drive into the country can save you a lot of money. Just follow the signs from the Duncannon exit to Bruce's Furniture.

(return to top)

The Flu

Last Friday I gave my sister-in-law a call. I thought I had the wrong number 'cause I heard...

"Dhullo?"

"Brenda?"

"Yeab."

"You sound terrible."

"Ahh guhda flu, Ahn-nee."

"Wow no kidding."

"Ahnd Ah'm midrable."

"Hey did you see that guy talking about the healing power of the mind on TV last night?"

"Aye dond ding do."

"Maybe you should try it."

"O-Kay"

"Let's see... just think of something that creates a positive energy for you."

"Brude's Fuhnidure."

"Well okay. Something that makes you feel warm and safe."

"The furniture at Bruce's."

"Something that makes you feel positively buoyant."

"The prices at Bruce's."

"Hey I think it's working Brenda."

"Yeah, I'm picturing all the name brand furniture they have for way less than the Harrisburg stores!"

"And you're starting to feel better."

"Starting? I'm cured. It's a miracle! Let's get up there before I have a relapse."

The human mind is an amazing thing. Even Brenda's.

ANNC: A twenty minute drive into the country can save you a lot of money. Turn right off the Duncannon exit and follow the signs to Bruce's Furniture.

(return to top)

All rights reserved. All material (c) 1994-2003 Zero Gravity Advertising. Unauthorized usage is a violation of federal and international copyright law. For usage licensing, e-mail Zero Gravity.

(return to top)