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to Zero Gravity home page jhooper@zerogravity-ma.com 717-497-2265 (cell) 717 -975 -8705 Employment
History Zero Gravity Marketing and Advertising Camp Hill, PA 1992-Pres. Owner/ Creative
Director ·
Design and produce
message-centered, high quality advertising. ·
Clients have included: Bruce's Furniture, Brenner
Motors, Statements Furniture, Just Cabinets. J.P. Lilley, Inc. Audio-Visual Systems Harrisburg, PA 2001-2003. Sales Representative · Improved territory by 70% in first year ·
Top salesperson of the month six months
out of first twelve months
Panoramic Visions, Inc., Marketing Camp Hill, PA 2000-2001. Vice President, Creative Direction ·
Creative direction: Lead creative staff--artists, developers and writers. Collaborate
on and develop concepts. Provide
feedback and direction to staff and vendors. Media: outdoor, print,
broadcast & multimedia. ·
Creative services: Write and produce broadcast advertising. Plan, develop, implement and upgrade web projects
using Dreamweaver. ·
Management: Involved in all strategic planning.
Refined pricing/billing policies. Designed and implemented new Access-based
time tracking system. Implemented
electronic scheduling. ·
Sales: Write
proposals and present creative strategies and spec work. Build business using consultative selling. ·
Outsourcing: Cultivate and manage creative vendors--photographers,
developers, artists, etc. ·
Clients: Gazebo
Room Dressing, Dialysis Corporation of America, John Deere, Grove Worldwide,
Central Penn Blood Bank, DataQuest Inc., Colonial Park Mall, Licensing
Solutions Inc. JPL Productions, Inc. Media Production Harrisburg, PA 1997-2000 Manager, Finance and Benefits/ Senior Media Consultant Revenue Generating Accomplishments ·
Creative services: Managed and wrote a variety
of communications projects, with an emphasis on marketing and advertising
content. Consulted with clients
on content and creative strategy. Developed
and project managed: nationally and regionally distributed film and
video programs, computer and web-based applications, as well as print-based
collateral. ·
Sales:
Sold business communications solutions.
Coached other JPL sales people in relationship-based
selling. ·
Proposal Writing:
Wrote results-producing proposals that delivered creative strategies
tailored to the client’s needs while selling the benefits of working
with JPL. ·
Pricing:
Generated budgets for complex, multi-phase projects, customized to each
client’s needs. ·
Purchasing:
Negotiated with a variety of vendors to achieve optimal pricing. ·
Clients
included: Hershey Foods, Pennsylvania State University, AMP, Highmark,
Giant Foods, Keystone Financial, Lear/ Masland, and Commonwealth Media
Services (for Dept. of Aging, DEP and DCNR.)
Managerial Accomplishments · Researched/ selected new billing/ financial reporting software. Lead implementation team. Customized software, designed/ built new database and new reporting/ billing templates. ·
Initiated move to develop a benefits package
to expand the previous ‘healthcare only’ benefits. Designed entire
package including a 401(k) retirement plan, flexible spending plan,
a flexible leave policy, and more.
Result: boosted morale, improved retention and increased ability
to attract new employees. ·
Devised
and implemented internal "profit awareness" campaign. ·
Lobbied
for/ wrote JPL mission statement. Instituted
and wrote the JPL Employee Handbook. 1994-1996
Manager, Creative Services/ Senior Producer-Director Managerial Accomplishments ·
Lead,
motivated and hired
Creative Services Department personnel. ·
Established
semi-weekly "touchbase" allowing project managers to communicate
project status. ·
Lobbied
for and instituted use of printed procedures to speed learning. Wrote initial procedures. ·
Created
Excel budgeting template with interpolative guessing. Established several billing methods. ·
Software:
In-house trouble-shooter on Timeslips, Excel, WordPerfect, Word, Outlook,
and more. Harrisburg Area Community College Harrisburg,
PA 1995-1996 Instructor (part-time)
·
Taught
electronic media--writing and production.
The Bon-Ton Stores, Inc. York, PA 1992-1994
Broadcast Advertising Manager ·
Started and ran in-house
advertising agency, creating and buying media
for all broadcast advertising. ·
Successfully pitched
national vendors (Levi’s, Liz Claiborne, etc.) to elicit $200,000+ of
additional co-op. ·
Conceived, wrote &
directed all television commercials; wrote and produced radio commercials. ·
Responsible for 2+
million dollar dept. budget. Recaptured
expenses exceeded $600,000/year. ·
Managerial: Hired
and supervised broadcast coordinator and media buyers.
Josh Hooper Productions, Inc. Harrisburg, PA Los Angeles, CA 1983-1992
Creative Director, President ·
Company evolved from video production to a
boutique ad agency: producing advertising and marketing communications
in a variety of media from print to electronic.
Bought media for advertising clients. ·
Selling: assessed
needs, created solutions and budgets, wrote proposals. Trained/ managed sales staff. ·
JHP clients included
Hershey Foods, Blue Shield, and Common Cause. ·
On the West Coast,
wrote/produced promotional spots for Columbia Pictures & Westar. ·
JHP grew to a staff of four
with .5 million in billing and a string of national awards.
WGAL-TV PM Magazine Lancaster, PA 1980-1983
Writer-Producer/ Co-Host ·
On-camera host for
show. Wrote, produced and edited
stories, placing numerous stories on the “National Reel,” for national
broadcast on the hundred-plus PM
Magazine stations. ·
Show took and held first place in ratings. Participated in over 750 programs.
Syracuse, NY 1979-1980
Writer-Producer ·
Principal story writer-producer;
directed "wrap" material for 250 shows. WLYH-TV Lebanon, PA 1976-1979
Production Manager ·
Wrote, directed, and
produced local commercials and programs. ·
Created/executive-produced
Thresholds, kids' magazine
show syndicated by Gateway Group.
Hummelstown, PA ·
English electives, including Communications and Creative
Writing Education 1988-1989 American Film Institute, Los Angeles, CA Directing Fellow: Center for Advanced
Film and Television Studies 1970-1974 Franklin and Marshall College, Lancaster, PA Graduated
with Departmental Honors
in Educational Communications Honors/ Awards/ Leadership Awards
Honors
Leadership/ Memberships
Board
of Directors: ParentWorks
Parent Education Centers, chair PR committee; member, Envision Capital Region Task Force; United Way’s Success by Six Task Force and Capital
Area Association for the Education of Young Children. Former
Offices: Board Member: Central Pa. Ad Club, Franklin & Marshall College
President's Farwest Advisory Council.
President & Vice President: AFI Alumni Association. Co-Chair:
Los Angeles F&M Alumni Council.
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