Zero Gravity

Creative Direction
Writing
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Radio

Client: VF Outlet, Inc.
Radio campaign

 
 

Anncr: Fats …..
(Sfx: bacon sizzling) (Sfx: Voice: Mmm bacon!)
Anncr: …are in. Carbs..
(Sfx: slurp) (Sfx: Voice: Ahh fettuccini.!)
Anncr: …are out.
(Sfx: Voice: Aww!)
Anncr: Gas guzzling.
(Sfx: Engine revving..)
Anncr: …is out. Water guzzling
(Sfx: Gulping)
Anncr: is in. Wasting time…
(Sfx: Clock ticking)
Anncr: …is so out. Saving money…
(Sfx: Older cash register cha-ching)
Anncr: …is more in than ever. Outlet shopping and outlet prices
(Sfx: Voice: Nice!)
Anncr: …are in. But driving for hours to get to the outlets
(Sfx: Voice: Are we there yet?)
Anncr: …is getting to be a bit out. (22")
So what happens when you combine the best of the ins and none of the outs? You have Outlet Marketplace. Imagine: one store with a bunch of outlet stores inside with everything from comforters to power tools to clothing for the whole family. The name brands you love at outlet prices. All of that, close to home so you can stop in whenever you have a moment to spare.
(Sfx: Voice: Wow!)
That's Outlet Marketplace. The "In" place to save big. No gas guzzling, no time-wasting.

(tag)
The new Outlet Marketplace in The Plaza at Burr Corners on the Tolland Turnpike in Manchester. Great brands, Great prices. And definitely "In".