Zero Gravity

Creative Direction
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Grand opening newspaper ad reflects the "Ins and Outs" theme in the television and radio ads.		The "Ins and Outs" theme is varied for a Back to School newspaper ad.		Another variation for a magazine ad continuing the Ins and Outs" theme, demonstrates the campaign's flexibility.		With the campaign established and the look identifiable, variations can be introduced without the "Ins & Outs", like this pre-holiday ad.