Zero Gravity

Creative Direction
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TV

Client: VF Outlet, Inc.
Television campaign

 
 

     
ANNC: Carbs are out.
(Plate of pasta "flies" in.)



Fats are in.
(Pasta out, fats plate in.
Bag rising in bottom
.)
Gas guzzling is out.
(Car flying around gas pump, flies out of frame.)
Water guzzling is in.
(Woman comes out of the bag, guzzles water.)
     
Wasting time is out.
(Woman looks out from face of watch, morphs out of watch, bag rises.)
Saving money is in.
(Pan down to her hand, a stack of money builds. Camera moves up and over the bill)
Outlet prices are in.
(s as the face on the bill morphs to her face, she winks.)

Shop till you drop is out.
(She "whirlwinds" around bag, logo on bag match-dissolves to location shot.)
     
And now, Outlet Marketplace is in...
(the logo on the ext. of store, shoppers abound.)

Shopping anywhere else is Out. Name brands...
(Store shots, including clothing.)

...outlet pricing. All in one store and close to home.
(Store shots continue, showing expanse.)

Outlet Marketplace
in Manchester.
Great Brands, Great Prices.
(GRAPHIC: "Great Brands. Great Prices" tag flies in.)