CLIENT HIGHLIGHT #1
Zero Gravity brands startup Plastic Surgery Practice
Zero Gravity was selected as agency of record for Stratis-Gayner Plastic Surgery at the end of 2006. This practice, newly formed from the practices of two of the best plastic surgeons in Central Pennsylvania, needed a lot and they needed it quickly. In the space of several months, Zero Gravity performed the following services:

	Brand ascertainment and discovery, including videotaped discovery sessions and brand archetype exploration.
	Market positioning.
	Creative strategy.
	From the resulting positioning/ strategy document, developed a tagline:
	Identified the corresponding URL for a website address:
	Corporate Identification development including logo and brand standards.
	Conceived an "in-house focus group," the Stratis-Gayner Client Advisory Panel, and convened the Panel for two market research sessions testing the work in progress. Developed the research evaluation materials and scoring rubric.
	Designed a full stationery package.
	Provided media planning and placement for outdoor, radio, newspaper,and magazine.
	Oversaw photography sessions.
	Created/ designed outdoor advertising.
	Created radio advertising.
	Managed the development of new website.
	Supervised the shooting of streaming video for website.
	Collaborated on public relations.
	Developed collateral.
	Wrote and edited magazine articles, news releases, a brochure and dozens of web site pages.
	Developed positioning and logo for Stratis-Gayner's laser and skin care center, Visage.

The results: substantially increased new client calls and converted web site visitors.

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